The Designer

Shoma’s roots lie in Trinidad and Tobago, the majestic twin-island Republic located in the southern end of the Caribbean island chain.

Shoma’s roots lie in Trinidad and Tobago, the majestic twin-island Republic located in the southern end of the Caribbean island chain.

After having successfully graduated from a Marketing and Business Development program at the tertiary-level in Canada, her creative talents led her to join the fashion industry in 2014. Although the ambitious graduate has never been formally educated in the sector, her unmistakable passion and unyielding dedication to excellence guided her professional pursuits to co-establish a women’s resort fashion label in the Caribbean. The regional brand, which was well-received and amassed overwhelming support, was recognized in several features in various staple Caribbean publications. In recognition of the brand’s success, the reputable Trinidad and Tobago Chamber of Industry & Commerce acknowledged the fashion label through its “Champions of Business” Awards. The nomination in the prestigious “Start Up Award” for the brands outstanding achievements has been a most notable accomplishment in Shoma’s career.

In turning the page on that invaluable chapter of her calling, and in an effort to remain true to the vividity of her fashion direction, Shoma has launched her namesake label in 2020.

She leans into her love and adoration for prints and creates garments for the modern woman as an avenue to vibrantly express the beauty and style of her culture through design. Refined, sophisticated approaches to her body of work has always been a core aesthetic for Shoma. It is this sound point of view that succinctly represents the Caribbean; one that she aspires to translate into the brand values of Shoma The Label.

Her continuing global focus is to bring “Trinbagonian” culture to life through fashion and to create unique pieces that reflect the many chapters of the rich Caribbean story, inspired by Shoma’s evolving journey.

After having successfully graduated from a Marketing and Business Development program at the tertiary-level in Canada, her creative talents led her to join the fashion industry in 2014. Although the ambitious graduate has never been formally educated in the sector, her unmistakable passion and unyielding dedication to excellence guided her professional pursuits to co-establish a women’s resort fashion label in the Caribbean. The regional brand, which was well-received and amassed overwhelming support, was recognized in several features in various staple Caribbean publications. In recognition of the brand’s success, the reputable Trinidad and Tobago Chamber of Industry & Commerce acknowledged the fashion label through its “Champions of Business” Awards. The nomination in the prestigious “Start Up Award” for the brands outstanding achievements has been a most notable accomplishment in Shoma’s career.

In turning the page on that invaluable chapter of her calling, and in an effort to remain true to the vividity of her fashion direction, Shoma has launched her namesake label in 2020.

She leans into her love and adoration for prints and creates garments for the modern woman as an avenue to vibrantly express the beauty and style of her culture through design. Refined, sophisticated approaches to her body of work has always been a core aesthetic for Shoma. It is this sound point of view that succinctly represents the Caribbean; one that she aspires to translate into the brand values of Shoma The Label.

Her continuing global focus is to bring “Trinbagonian” culture to life through fashion and to create unique pieces that reflect the many chapters of the rich Caribbean story, inspired by Shoma’s evolving journey.

The Brand

A reflection of the splendour of the Caribbean, through quintessential Trinbagonian flair. 

To be quintessentially Trinbagonian is to be dynamic and vibrant, rich in personality and charisma, all wrapped in a sophisticated island package.

Shoma The Label is an expression of love for sovereign as it not only draws inspiration from its beautiful native land but also seeks to harness and showcase the talent of its people  It currently operates out of Trinidad, where each piece is handmade.

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